The company's platform uses technology to bring process, efficiency, and transparency to small plan retirement distribution, providing real-time data on retirement plan activity and displaying plan pricing, services, and investments in a consistent, accurate, and transparent format. This assists financial advisors and TPA's, supports the business models and value propositions of Providers and Investment Managers, and makes small plan distribution much more efficient in a retirement plan transaction. Financial advisors use the application to benchmark, prospect, perform due diligence, and solicit proposals from top 401k providers.