Unlike other mall map apps, Browz'In allows shoppers to check in, share store reviews, and receive targeted advertisements from retailers within the mall. The app aims to reduce advertising clutter on consumer smartphones by delivering only the most relevant messages. Browz'In has already launched in Israel and plans to expand to the US and UK markets. The company has raised $100,000 in funding and is currently seeking an additional $300,000 to run marketing campaigns in the UK during 2015.