Founded in 2013 by Bobby Bertsch, Brodie Yastrum, and Nater Youngchild, Unit Genius operates a price per unit comparison engine for household and personal essentials such as toilet paper, laundry detergent, dish soap, shampoo, and diapers. The platform allows users to easily compare prices and find the best deals on items like toilet paper, laundry detergent, and more. Unit Genius is headquartered in Seattle, Washington.