Foodgroot uses a complex food rating platform to examine and analyze a large amount of data on food origin, processing, quality, impact on human health, production transparency, and environmental sustainability. The company offers ratings based on origin, nutritional and health impact, sustainability, and user experience. Each food product is individually indexed and measured with up to 70 parameters, and the score gets gradually personalized based on provided personal data. Food personalization comes at no cost and is fully integrated with the preferred online grocery store.