HYPR's database offers cross-platform geographic, psychographic, and demographic data for over 10 million influencers, making it easy for marketers to find the perfect influencer for their campaigns. The platform does not represent influencers, but instead focuses on empowering brands by lowering their costs and increasing ROI. With over 100 fortune 500 brands and 25 major advertising and PR agencies as clients, HYPR has received recognition for its excellence in the industry. It enables marketers to engage their target audience by hiring any number of influencers, from 1 to thousands, through its Programmatic Influencer Network. On May 7, 2020, HYPR Brands was acquired by Julius Works, Inc.