Swivel enables users to share and discover data through a user-friendly platform. It offers public accounts for free, allowing users to browse government data, information uploaded by members, or create new datasets. The platform allows users to combine public data to uncover correlations and create shareable graphs. For those who require privacy and security, paid accounts are available. Swivel gained attention by securing the 2007 OECD Fact book, and its competitors include Freebase and IBM.