The e-commerce platform operates a C2B and B2B marketplace in Bangladesh, allowing customers to sell their surplus products such as smartphones, laptops, appliances, and vehicles. SWAP accepts a variety of payment methods, both digital and cash, and offers hassle-free selling at the quickest possible time. The platform also provides the option to sell at a convenient location, with SWAP picking up sold items from the seller's doorstep or allowing them to drop them off at listed agents/shops. By providing limitless options, SWAP aims to increase consumers' purchasing power when they sell their unwanted items, while also reducing e-waste.