The company provides data aggregation, advanced data analytics, and customer insights services to various industries, including telecommunications, media, retail, publishing, financial services, travel, hospitality, and transportation. Allant's expertise and market knowledge enable faster customer and third-party data integration, improved analytical insights, easy-to-understand data visualizations, and effective campaign management execution. They provide product-agnostic technology, strategy, execution, implementation, deep data integration and management capabilities, and innovative analytics solutions to help clients individualize customer journeys at scale.