Exactify's lightweight application leverages advanced technology to facilitate real conversations with customers. By using lifecycle, segmentation, and behavior targeting algorithms, the platform allows the entire organization to engage with customers and drive customer success. The founders of Exactify have a strong background in building high-scale marketing platforms and have now productized their expertise into an easy-to-use application accessible to all budgets and team sizes. With the rise of subscription-based economies, Exactify helps companies demonstrate ongoing value to customers by delivering targeted marketing communications.