InfiniteVR is a concept beyond just a VR company, offering VR, AR, MR, and AI products for PC and smartphones. Their locations are placed in common areas at shopping malls, airports, hotels, and party rental places, allowing consumers to interact with immersive technologies using customized VR simulators. They provide a platform for consumers to be trained and interact with products before purchase, making them unique and protecting their franchises from unfair competition. As a global firm, their innovative team has access to products while they are in prototype or development stage, making the INFINITEVR concept hard to copy and protecting the rights of their franchisees.