The firm has a unique approach called The Private IPO®, where they take a minority equity position in the company via a substantial investment in common and preferred stock. This provides shareholders with liquidity, resolves transition issues, and allows them to maintain control and accelerate the growth of their company. New Heritage Capital has invested in over 50 businesses with aggregate revenues surpassing $3.5 billion, and they focus on investing in the business service, healthcare, and manufacturing sectors. Their innovative minority recapitalization and growth equity structures help founders achieve significant personal liquidity and the capital necessary to spur growth while allowing owners to maintain control of their businesses.