The app offers a marketplace for a variety of personal care services, from bridal makeup to beard shaving, with a digital assistant that allows users to compare and book appointments at their convenience. Meloknows is the first digital beauty assistant in Turkey, providing innovative and fun ways to find and receive 5-star beauty services in the comfort of one's home. In addition to personalized services, the company also collects feedback from customers and beauty specialists to provide important data analysis for collaborator cosmetic brands.