Last deal

Amount

Series D

Stage

10.08.2007

Date

2

all rounds

$1M

Total amount

date founded

Financing round

General

About Company
Incentive Logic provides web-based incentive solutions to drive desired actions for businesses.

Industry

Sector :

Subsector :

Keywords :

founded date

01.01.1998

Number of employees

Company Type

For Profit

Last funding type

Series D

IPO status

Private

Description

They offer innovative solutions to Fortune 1000 employers, associations, marketers, sales organizations, digital agencies, health partners, and other enterprises. Their services include market research and survey programs, employee recognition and reward programs, customer loyalty programs, channel sales and reward programs, and health and wellness programs. Incentive Logic supports their clients with industry expertise, intelligent program design, advanced technology, diverse reward options, and comprehensive customer services.
Contacts

Phone number

Social url

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M&A Details
1

Acquired by

Augeo Marketing

announced date

02.06.2016

Financials

Funding Rounds
2
2

Number of Funding Rounds

$1M

Money Raised

Their latest funding was raised on 10.08.2007. Their latest investor Atrium Capital. Their latest round Series D

Date 
Funding Round 
Investors 
Money Raised 
Lead 
10.08.2007
1
Atrium Capital

Atrium Capital

Atrium Capital is an investment firm that co-manages strategic venture funds for corporations.

Sector

Investment Banking and Brokerage Services

Subsector

Asset Managers and Custodians

Keywords

Financial Services, Venture Capital

Location

Menlo Park, CA, USA

count Of Investments

6

count Of Exists

3
Co-Investors
Investors
1
1

Number of lead investors

1

Number of investors

Investor 
Lead 
Round 
Partners 
Yes
Series C, Series D
Atrium Capital

Atrium Capital

Atrium Capital is an investment firm that co-manages strategic venture funds for corporations.

Sector

Investment Banking and Brokerage Services

Subsector

Asset Managers and Custodians

Keywords

Financial Services, Venture Capital

Location

Menlo Park, CA, USA

count Of Investments

6

count Of Exists

3

People

Founders
1
Roberto Guerrieri
Roberto Guerrieri

Roberto Guerrieri

Over 20 years in hi-tech marketing – 10 years in Silicon Valley with Apple and Hewlett-Packard. Founder/CMO of Incentive Logic: Leading loyalty platform (SaaS) for online market research panels (Inc. 5000 Company). Also, worked for early-stage companies in mobile marketing, lead gen and software UI. In 2008, received Eller School of Management "Shaping the Future” award (University of Arizona).

current job

Bluetail
Bluetail

organization founded

4

Roberto Guerrieri

Employee Profiles
2
Roberto Guerrieri

Roberto Guerrieri

Founder & CEO

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