Atosho's proprietary platform for Distributed eCommerce allows consumers to purchase products directly from a publisher's editorial content, with Atosho managing the entire shopping experience, including product catalogues, payments, and customer communications, at no cost to the publisher. This platform also enables retailers to sell products within premium editorial content, opening up highly sought-after media to eCommerce for the first time. Established in Copenhagen in 2011, Atosho offers a marketplace infrastructure for retailers to offer their products via a range of channel partner websites.