ARpalus provides a self-service data analytics platform that allows brands and retailers to collect, measure, and analyze important data from physical shelves in real-time through a smartphone app. The platform enables the creation of planograms that can be embedded with articles, pricing, signage, and promotions, and the same can be viewed by consumers using a companion application. ARpalus uses computer vision and augmented reality to transform physical shelves into “digital” shelves, enhancing the experience for everyone involved. The company's team has deep AI and AR knowledge, as well as vast retail experience in Fortune 500 retail companies such as SAP and Nielsen.