Pally aims to tackle the issue of loneliness and poor mental health caused by existing social media platforms, especially for people in their 20s who are facing a lack of social life due to the pandemic and working from home. By using social psychology, Pally introduces users to deeply compatible pals in their area, in the moment, and at events. The app wants to be the social network for the real world, where everyone can find "their people" and feel like they belong, wherever they are in the world.