The US-based startup, CLEARink Displays, aims to revolutionize the reflective display industry by providing a solution that combines the daylight readability of paper with the colorful video performance of digital displays. The company's technology provides video and color representation while using a fraction of the energy consumed by LCD, making it ideal for wearables, smartphones/tablets, e-schoolbooks, electronic shelf labels, and outdoor signage. CLEARink was founded in 2012 by experienced entrepreneurs who have started over 10 companies, and has attracted a world-class advisory team, including a former CTO from Philips and a former CEO from Barco.