Founded in 2014 as PickMySolar, Electrum is a managed, online bidding platform that simplifies the traditional solar sales process for homeowners. The platform provides vetted installers and energy advisors, making great pricing available to all. Electrum's goal is to drive down costs, provide consumer advocacy, and help home electrification achieve broad market success by offering a utility marketplace where users can find products and installers in one place without hassle.