Founded in 2021, WickedGud offers a range of guilt-free and healthy pasta and noodles, aiming to change the way people consume comfort foods. Their products have received positive reviews on Amazon.in, with customers praising the taste and health benefits. Using steaming and convection air drying (SCAD) technology, WickedGud's direct-to-consumer (D2C) food products include multigrain macaroni, penne pasta, Hakka noodles, and more. They also provide high-fiber and protein vegan options that are gluten-free.