The company uses crowdfunding and online platforms to engage farmers and provide them with quality inputs, automation, and machinery, ensuring decent returns at the end of each farming cycle. Additionally, Winich Farms connects farmers directly with households through their agro e-retail platform, reducing the involvement of middlemen and making agricultural produce more affordable and accessible. Their ultimate vision is to build an Africa that feeds the world and itself by empowering farmers with capital, data-driven best practices, and access to local and global markets.