The platform uses AI technology to analyze online conversations of users across social media channels, categorize conversations, and identify the topics that users are most influential in. Brands can reach out to specific influencers in their niche market in a completely automated way, and pay on the basis of posts generated by the influencers. Buzzoole's proprietary algorithm solves the analysis and matching problem, and the transparent approach to campaigns means brands will always see how much they are spending, who is working on their campaign, and what their campaign ROI is. Buzzoole serves over 850 international brand partners and boasts the largest opt-in community of more than 260,000 creators from all over the world.