The app, available for Web, Android, and iOS devices, allows users to record moments using photography and voice-recording. It is designed to help individuals and families preserve their memories by storing them in the cloud. Memtell's target markets include people suffering from dementia and mothers who are the primary source of memories for their families. The app can be accessed on computers, mobile, and tablet devices, and integrates with social and photo networks to connect with existing social and image content.