The company focuses on investing in later-stage startups that have expertise in sectors such as consumer discretionary, edtech, data analytics, cleantech, health tech, and med devices. They provide connections and expertise to help these startups grow, and are particularly accessible for due diligence and involvement in lead deals. The company invests in equity and convertible notes, with investment sizes ranging from $50k to $250k, and a sweet spot of $100k to $200k. They prioritize governance and actively engage in corporate governance when leading investments. The company is part of the Next Wave Network, which is committed to promoting diversity and equity in the entrepreneurial ecosystem.