As a non-profit company, TuksNovation offers specialised product and business development support to high-tech startups from proof of concept to commercialisation and growth. They were established to help translate the University of Pretoria's technology innovation and intellectual property into sustainable enterprises. By minimising risks and absorbing some of the costs associated with technology commercialisation, TuksNovation provides high-quality business support to both innovators and investors, enabling startups to realise their revenue potential when their technologies enter the market.