Founded in 2011, PiraNOT.com started as a platform for entertainment news but later expanded its coverage to include regional news, particularly in the areas of labor and police. The site gained popularity through partnerships with local companies and endorsements from well-known artists and TV programs. With a daily average of 10,000 to 50,000 visits, PiraNOT.com has become a major competitor to traditional media outlets in the city. The site follows a similar style and language as the popular Rio de Janeiro newspaper, Meia Hora de Notícias.