The platform provides a wide selection of high-quality, hand-picked wines at exclusive and attractive prices, utilizing a flash sales method with discounts up to 50%. Svinando reviews each product carefully, going over its history, features, and reasons for selection. The service is currently available in Italy and soon elsewhere, with convenient shipping to customers' doors. Founded in 2012 and based in Valle Talloria, Italy, Svinando was acquired by Giordano Vini in 2018 and is now part of the Italian Wine Brands Group.