The platform allows colleges to consolidate their student support operations in a virtual environment, making it easier for students to access services like advising, counseling, student success coaching, and tutoring. Upswing's virtual assistant also connects students via SMS to college reminders and information. By streamlining student services, college administrators can manage support staff in a single location, oversee communication with students, and access streamlined reporting and insights. The online academic coaching platform also allows students to select coaches based on various criteria, including price, quality, subjects, and previous experiences with other students, and receive real-time text message guidance throughout their college journey.