The Los Angeles-based company, founded by Ariel McNichol and Julia Johnston, allows users to create avatars that carry their online profiles and can be integrated into blogs, social networks, websites, and IM clients. Users can update their profile on mEgo, which will then update their avatar profile on all their online properties. The revenue model consists of advertising, sponsorship, referral revenue, and ecommerce. Additionally, users can allocate a portion of advertising revenue generated by their mEgos to a non-profit cause of their choice. The company plans to grow through viral marketing and distribution deals with social networks and other sites. Future plans include expanded widget support, enhanced visuals, non-avatar profile for professional networking, browser sidebar profile, and a mobile mEgo.