The company focuses on creating measurable sustainable and reusable products, such as bowls and cups made from bio-based and recycled materials, to reduce the need for conventional plastics. They use an AI-based development process to minimize their carbon footprint and ensure all solutions go through a life-cycle assessment measurement. The company also offers advice and information on reusable packaging and systems for the catering industry, and develops their own reusable products for the take-away industry based on individual requirements. Their mission is to question the plastics industry and place a special focus on the end of a product's life cycle, considering the recovery of an equivalent amount of plastic compared to the amount used in manufacturing.