Founded in 2003, Touchmedia uses its patent "mobile touch interaction" to promote its "affinity media platform" and has successfully commercialized its operations through close cooperation with taxi companies. The company's interactive in-taxi advertising and media platform uses touchscreen technology to provide brands with a state-of-the-art mobile media platform that seamlessly integrates live chat and personalized self-service options into their advertising efforts, resulting in higher engagement and better awareness, recall, and response from consumers. In the past five years, Touchmedia has achieved rapid growth through successful collaborations with taxi companies in Shanghai, Guangzhou, and Beijing.