Founded in 1996 and based in Dulles, VA, MarketSwitch provides decision-making software applications for marketing optimization, risk management, collections, pricing, and revenue optimization. Their real-time optimization software products determine the right offer at the right price for the right customer through the right channel at the right time, allowing clients to meet customer needs. MarketSwitch serves Fortune 500 firms and markets its enterprise solutions to large corporate end-users and marketing automation service providers. The company's associates are experts in marketing, financial analytics, quantitative sciences, and software development, which enables them to build true enterprise-level decision support systems for the marketing executive.