Founded by former ESPN and Twitter employees, Count The Dings offers a range of content covering sports, culture, community, and jokes. Since its establishment in 2018, the company has successfully launched five podcasts with over 500k unique downloads and an 86% completion rate per month. Additionally, they have produced two digital video series and hosted six live shows with an average attendance of over 300 people. Count The Dings also sells basketball t-shirts online, further expanding their brand presence.