Neeta Kirpalani provides customized services in strategic planning, market analysis, benchmarking, and risk management to start-ups and middle-market firms. Their mission is to fix healthcare and they achieve this by empowering clients to create and execute sustainable growth strategies through research, education, and execution. Founded in 2017 and based in Charlotte, North Carolina, Neeta Kirpalani is a purpose-driven consulting firm that offers a dramatically different approach to strategy development and execution in the healthcare industry.