Their data privacy and cyber security platform empowers individuals to securely store and encrypt their personal data on their own devices. Additionally, users can share their personal data with trusted contacts or license it to companies through a secure cloud-based platform. This approach enables companies to be transparent and accountable in their handling of customer data, while also giving individuals more control over their personal information. Cufflink aims to shift the control of personal data away from large multinationals, making businesses safer, more compliant, and more trusted.