The company offers a cloud-based marketing management platform that helps marketers plan, budget, analyze, and optimize their return on investment by connecting to various systems such as customer relationship management, finance, social media, resource management, and marketing automation. Allocadia serves more than 150 customers and manages billions of marketing dollars for companies like Microsoft, Juniper Networks, VMware, Red Hat, and Charles Schwab. Uptempo, a combination of three leading innovators in the marketing performance management space, including Allocadia, offers a complete end-to-end marketing operations suite for over 625K+ marketers at 350+ leading enterprises globally.