The platform provides access to all financial institutions and products under one roof, making it easier for entrepreneurs to identify the right lender who can provide timely and adequate credit. Loanwoan.com also provides consistent deal flow, filtered leads, and risk assessment reports to financial institutions like Banks and NBFCs, helping them focus on their core competency of risk assessment. The platform strives to solve problems faced by borrowers such as unavailability of timely and adequate credit, lack of awareness regarding loan products, dealing with multiple financial institutions and consultants, and opaque, lengthy, and complex loan sanctioning processes.