Through its operating brands, Propel leverages its expertise in consumer lending, artificial intelligence, and underwriting to offer loans and lines of credit to consumers in Canada and the United States. The company's goal is to simplify the borrowing process and provide exceptional customer service. Propel operates as a state-licensed direct lender under its MoneyKey brand, offering installment loans and lines of credit to new customers in multiple US states. Additionally, it operates as a bank servicer through its CreditFresh brand, providing marketing, technology, and loan servicing services to FDIC insured, state-chartered banks in the US.