Founded by two female entrepreneurs who left Google and eBay to launch the company, WOOM offers a personalized experience to help women make informed decisions about their reproductive health. With a focus on fertility, their app provides daily chances of pregnancy, cycle tracking, and a supportive community. Using advanced algorithms, WOOM helps women keep track of their menstrual cycle, pain, and flow, and provides a calendar of fertile and ovulation windows to improve fertility rates. The company's goal is to cover every stage of women's reproductive health and prioritize emotional well-being.