Founded in Ireland in 2020, the company's AI-powered platform adapts the online store and experience based on customer behavior, increasing satisfaction, conversion rates, retention, and revenue. Their platform has been adopted by brands like Schuh, Tony Kealys, Easons, and Tilestyle. It has won the eCommerce Tool of the Year award and has been proven to increase e-commerce conversions by three times. The company provides AI-based customer management software suite solutions to e-commerce businesses.