CheckInOn.Me is an automated personal safety system that uses safe/emergency code words to check on users as often as they want. If any trouble is detected, the system contacts the user's confirmed friends or family. Initially launched in 2011 with a text messaging and web UI, the company later developed smartphone apps in response to user feedback. The target audience includes individuals in activities, lifestyles, and jobs that involve connecting with strangers or new places, such as realtors, insurance adjusters, social workers, and travelers. The company's API is currently in alpha, and an Android smartphone app was released in public alpha in September 2012. The system aims to alleviate concerns about meeting strangers, going to new places, or being alone.