The company's Personal AI (PAI) technology enables users to create, use, and manage their own PAI on a secure, decentralized platform. ObEN's technology personalizes the voices of virtual characters with the user's own voice in various virtual reality environments, creating complete virtual identities for consumers and celebrities. Founded in 2014, ObEN is a Softbank Ventures Korea and HTC Vive X portfolio company located at Idealab in Pasadena, California.