Qukku offers a new advertising model that allows brands to engage with the Gen X & Gen Y audience by suggesting topics and sponsoring prizes for video contests, rather than using traditional advertising methods. By leveraging this approach, Qukku is able to reach an audience that has become disengaged from traditional advertising and prefers to create and watch videos online. Additionally, Qukku provides a collaboration app for teams, offering features such as collaboration, guidance, and feedback in one place.