With Gen Z accounting for 40% of U.S. consumer spending within just 2 years and being hugely financially underserved, Pluto aims to build the bank of the future for this demographic by prioritizing financial wellness above all else. The application recommends personal and social challenges based on unique finances and similar peers to save for goals, while also allowing for anonymous comparison of finances with similar peers. Pluto protects sensitive account info with bank-level security such as 256-bit TLS encryption, multifactor authentication, passcode and touch id, while also helping users take incremental steps towards their saving goals and improve their money habits.