Founded by Pascal Cagni, a former Apple executive, C4 Ventures typically invests in early-stage startups based in Europe and later stage startups looking to expand into European markets. They focus on three major themes: Smart Hardware, Future of Commerce, and Future of Work. With a strong team experienced in product development and scaling businesses, C4 Ventures strives to create value through deep understanding and operational support. They have backed over 45 companies, including 9 unicorns, and aim to revolutionize industries and practices through transformational technology.