Based in San Mateo, California, Second Measure was founded in 2015 by Lillian Chou and Michael Baineau. Their platform helps companies understand consumer behavior, performance, and rank against competitors by analyzing billions of anonymized purchases. They have raised undisclosed amounts of seed funding from Y Combinator, FundersClub, and Jefferies Financial Group. In their series A funding round, they raised $20 million from lead investors Goldman Sachs Principle Strategic Investments and Bessemer Venture Partners. Second Measure's platform stands out for its ability to support real-time, ad-hoc queries with high accuracy and massive scale, enabling powerful use cases for corporates and private equity investors. In December 2020, Second Measure was acquired by Bloomberg.