Founded in 2014, Within specializes in immersive storytelling and develops custom tools, formats, and proprietary software for virtual and augmented reality entertainment. Their content ranges from documentaries to surreal adventures, collaborating with artists and organizations to provide viewers with immersive experiences. Within supports major headsets like Oculus Quest, Rift, HTC Vive, Sony PlayStation VR, and Samsung Gear VR. They have received investments from prominent firms such as Andreessen Horowitz, Temasek, and 21st Century Fox. In October 2021, Within was acquired by Meta.