Last deal

Amount

Seed

Stage

27.01.2020

Date

2

all rounds

$2.5M

Total amount

date founded

Financing round

General

About Company
CustomerGauge helps businesses improve customer retention by measuring and analyzing feedback in real-time.

Industry

Sector :

Subsector :

founded date

01.01.2007

Number of employees

Company Type

For Profit

Last funding type

Seed

IPO status

Private

Description

The Amsterdam-based company, Directness BV, focuses on providing simple and easy systems for measuring Net Promoter Score (NPS) and demonstrating ROI from marketing investments. Their software-as-a-service platform sends over one million emails a month on behalf of customers worldwide, allowing for faster implementation compared to in-house programs. By automatically measuring and analyzing feedback, CustomerGauge helps businesses identify loyal customers and improve B2B account experience, reducing churn and increasing customer loyalty.
Contacts

Contact Email

Phone number

Social url

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Their latest funding was raised on 27.01.2020. Their latest investor Newion. Their latest round Seed

Date 
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Lead 
Riverside Acceleration Capital

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Newion

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Subsector

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Mathijs de Wit

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Mathijs joined Newion in January 2012 as an analyst. He was involved in the analyses of new investment opportunities and supported the team with market and strategic analysis of portfolio companies. As of January 2014 he is also involved in the investment process. Prior to joining Newion Investments Mathijs obtained a Master Degree in Mechanical Engineering from the Delft University of Technology and took part in several extracurricular entrepreneurship programs during his graduation.

current job

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Patrick Polak

Patrick Polak

After completing his studies in Aerospace Engineering in Delft, he jointly founded an IT company. He sold his interest in this company at the end of 1996. He came to work at N.V. NOM in Groningen at the start of 1997 where he was mainly responsible for investments in IT-related businesses. In addition to the IT investments, he has also financed various other types of companies. Patrick has occupied or is still occupying positions on various Non Executive boards. He is on the Board of Q-go, Eonic, Asysco, LeanApps and Europe Unlimited. In addition he is actively involved with Servoy, Mirror42 and Service to Media. In the past he was a Non-Executive Board Member with IKS Producten, AllLocations, Amyyon, SLTN Group, Oxxio, IBT, Datell, E-semble, Propulsion, Sound Intelligence and involved with LightWeight Ventures. Patrick is the joint founder of Newion that was set up in December 2000 and he has operated as a venture capitalist since 1997.

current job

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People

Founders
2
Camilla Scholten
Camilla Scholten

Camilla Scholten

Camilla Scholten is Co-Founder & COO at CustomerGauge.

current job

CustomerGauge
CustomerGauge

organization founded

1

Camilla Scholten

Adam Dorrell
Adam Dorrell

Adam Dorrell

Adam Dorrell is Co-Founder & CEO at CustomerGauge.

current job

CustomerGauge
CustomerGauge

organization founded

1

Adam Dorrell

Employee Profiles
13
Tim Hannington

Tim Hannington

Chief Revenue Officer

Clarke Shipley

Manager, business development - north america

Erik Biekart

Erik Biekart

CFO

Jawad Ameen

Senior frontend developer

Adam Dorrell

Adam Dorrell

Co-Founder & CEO

Camilla Scholten

Camilla Scholten

Co-Founder & COO

Activity

Recent News
1