The company's focus is on developing multiple freemium titles, starting with Lord of the Board Backgammon, along with other games such as Spades Royale, Gin Rummy Stars, Domino Go, and Rummy Rush. Beach Bum aims to provide players with challenges, excitement, and fun in a head-to-head online environment. The company was founded in 2015 and was acquired by hyper-casual gaming leader Voodoo in October 2021. The company's mission is to captivate players from all over the world with a leading line-up of casual games.