Based in Amsterdam, XITE has a full music video catalog and reaches 100 million households through linear networks, interactive TV apps, and on-demand streaming services. Viewers can search, like, and skip through the entire catalog, enjoy curated channels, and create their own personalized channels using the unique Mixer feature. XITE works with major and independent music labels to expand its offering. The company also provides news about music videos, artists, concerts, festivals, and giveaways, offering an entertaining and immersive musical experience through its platform.