The company's patented silicone technology allows their mouldable glue to stick to almost any material and cure just by exposing it to air. Sugru's durable cured properties make it suitable for use anywhere from the freezer to a steamy hot shower, both indoors and outdoors. The company's goal is to make fixing, modifying, and making things easy and fun for anyone. They have built an online community of enthusiastic users and have recently partnered with tesa SE, an international firm with over 100 years of experience in inventing and selling breakthrough products for fixers, makers, craftspeople, and professionals, who share their commitment to sustainable thinking.